idea
inspirational ideas for the retail enviroment
Good idea number 521
Ralph Lauren travels first class
With real leather straps, brass buckles and authentically aged labels, these beautiful vintageĀ travelling trunks encourage shoppers to take a closer look at the fragrance/travel bag promotion on offer.
They were so successful in evoking the luxury Ralph Lauren lifestyle, they stayed in store long after the 4 week promotion had ended!