idea
inspirational ideas for the retail enviroment
Good idea number 523
A closer shave...
We felt that bringing the Philips products out of their boxes, enabling a hands-on experience, would inspire more loyalty to the brand.
Being able to feel the quality of the product first-hand made the higher priced models more likely to be favoured.
During hugely successful trials of the units, no security issues were reported and the average price of products sold increased by 65%!